Privacy Policy

Last Updated: November 12, 2025

The Realty Firm (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how information is collected, used, and protected when you visit our website, use our services, or interact with our online tools.

By using this website, you consent to the practices described in this Privacy Policy.

Information We Collect

Information You Voluntarily Provide

We may collect personal information that you voluntarily provide, including but not limited to:

Name
Email address
Phone number
Mailing address
Property preferences or inquiry details
Any information submitted through contact forms, listing inquiries, or email communications

Information Collected Automatically

When you visit our website, certain information may be collected automatically, such as:

IP address
Browser type
Device information
Pages viewed
Date and time of access

This information is used to improve website performance, functionality, and user experience.

How We Use Your Information

We may use the information we collect to:

Respond to inquiries and requests
Provide real estate services and listing information
Communicate about properties, services, or market updates
Improve our website and services
Comply with legal and regulatory requirements

The Realty Firm does not sell, rent, or share your personal information.

IDX Listing Information & Permitted Use

All IDX listing information displayed on this website is provided exclusively for consumers’ personal, non-commercial use. IDX data may not be used for any purpose other than to identify prospective properties that consumers may be interested in purchasing.

Listing data is deemed reliable but is not guaranteed to be accurate. Information is subject to change without notice and is updated regularly. All information should be independently reviewed and verified for accuracy.

Some or all of the listings displayed on this website may not belong to The Realty Firm.

Listings may be sourced from multiple Multiple Listing Services (MLS), including but not limited to Flex MLS, Navica MLS, and RealTracs MLS, as distributed by MLS GRID. All data is obtained from various sources and may not have been verified by the broker or MLS provider.

Properties may or may not be listed by the office or agent presenting the information. Supplied open house information is subject to change without notice.

Third-Party MLS & IDX Services

iHomefinder IDX Plugin

The Realty Firm uses iHomefinder, a third-party IDX (Internet Data Exchange) provider, to display real estate listings and property search tools on our website.

Listings displayed through iHomefinder are sourced from third-party Multiple Listing Services (MLS), including:

Flex MLS
Navica MLS

These MLS systems provide listing data deemed reliable but not guaranteed and subject to change without notice.

Information Collected Through iHomefinder

When using IDX features powered by iHomefinder, personal information may be collected, including but not limited to:

Name
Email address
Phone number
Property search criteria and preferences
Saved searches and favorite listings
Viewing activity and inquiry submissions

This information is collected when you voluntarily register, request listing alerts, save searches, or submit inquiries through IDX tools.

Role of iHomefinder & Data Responsibility

iHomefinder operates as an independent third-party technology provider. Any information entered into iHomefinder IDX forms is collected and processed according to iHomefinder’s own privacy policy and data practices.

The Realty Firm does not control how iHomefinder collects, stores, uses, or secures data.
The Realty Firm is not responsible for iHomefinder’s data handling practices.
Users are encouraged to review iHomefinder’s privacy policy directly for details regarding their data usage.

The Realty Firm itself does not sell or share your personal information, including information collected through IDX tools.

Cookies & Tracking Technologies

The Realty Firm does not use cookies for tracking purposes.

However, iHomefinder may use cookies or similar technologies to support IDX functionality, user preferences, and performance analytics. Disabling cookies may limit access to certain IDX features such as saved searches or listing alerts.

Google Analytics

We use Google Analytics to understand website traffic and improve user experience.

Google may use cookies and similar technologies to collect anonymous usage data. Users may opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-On or adjusting browser settings.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information, including:

Regular website security scans
Malware monitoring
Secured networks with limited access
SSL (Secure Socket Layer) encryption where applicable

While we take steps to safeguard your information, no method of transmission over the internet is 100% secure.

Third-Party Disclosure

We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties, except:

Trusted service providers who assist in operating our website and services
Legal or regulatory disclosures when required by law

Non-personally identifiable information may be used for analytics or website performance purposes.

Do Not Track Signals

We honor Do Not Track (DNT) browser signals and do not engage in behavioral tracking when a DNT signal is present.

Children’s Information (COPPA)

We do not knowingly collect personal information from children under the age of 13 and do not specifically market to children.

CAN-SPAM Compliance

If you provide your email address, we may use it to:

Respond to inquiries
Send real estate-related information or updates

All marketing emails include an unsubscribe option. You may opt out at any time, and we will promptly remove you from future communications.

Changes to This Privacy Policy

The Realty Firm reserves the right to update this Privacy Policy at any time. Updates will be posted on this page with the revised “Last Updated” date.

Contact Us

If you have questions regarding this Privacy Policy, please contact us:

The Realty Firm
515 E Broad St
Cookeville, Tennessee 38501
Email: admin@therealtyfirmagent.com
Website: therealtyfirms.com